Bosideng International Holdings Limited 繁體简体
About Bosideng | Social Responsibilities

It is one of Bosideng's long-term goals to become a responsible corporate citizen. Adhering to the mission of "Bosideng warms the world", we have always regarded it as our duty and obligation to give back to the society and live up to the mission of our brand with high positive energy, actively participate in public welfare and charity, warm people with our products and warm their hearts through our charity efforts, while bringing warmth to the underprivileged by donation of down apparels. As of March, 2021, Bosideng has donated a total of more than RMB1.2 billion to the society, benefiting 29 provinces, 108 prefecture-level cities, 558 counties, and 1.192 million underprivileged people, bringing love and warmth to people across the country.

FIGHT AGAINST THE COVID-19 PANDEMIC

The outbreak of the COVID-19 pandemic at the beginning of the year 2020 hit public health as well as economic development. After being informed that the front-line personnel fighting against the pandemic day and night were facing the challenge of cold weather in spring, Bosideng launched a charity campaign of "300 million down apparels from Bosideng to help the front-line personnel in pandemic prevention", donating more than 150,000 down apparels to 438 hospitals and organizations nationwide, with a total value of more than RMB300 million. These clothes helped the front-line medical staff and workers cope with the cold weather, which conveyed the power of charity in the PRC while demonstrating the brand power of Bosideng.

Leveraging on its long-established advantages in supply chain, Bosideng swiftly organized equipment, raw materials and employees to produce protective isolation clothes, with a daily production capacity of 2,000 pieces, providing safety protection for those at the front line to fight against the pandemic. Under the pressure arising from the pandemic, Bosideng actively responded to the national initiatives of "stability on the six fronts" and "security in the six areas", and focused its efforts on the prevention and control of the pandemic, while endeavoring to ensure the resumption of work and production. By accelerating digital transformation as well as upstream and downstream joint development, Bosideng has been committed to promoting processing and manufacturing, foreign trade, marketing and sales and other areas to get back on track in a short period of time.


Efficient action of nearby delivery to ensure the warmth and safety of front-line personnel in the fight against the pandemic

Bosideng's anti-pandemic efforts have been widely recognized by all sectors of the society. During the Year, Bosideng was awarded the honorary title of "Outstanding Private Enterprise in Fighting Against the COVID-19 Pandemic" by the All-China Federation of Industry and Commerce, and was recognized as one of the "Typical Cases of Global Anti-Epidemic Brand Power" by China National Brand Network. In addition, Mr. Gao Dekang, the founder, the chairman and president of Bosideng Charity Foundation, was awarded the "Outstanding Individual from the PRC Textile Industry in Fighting Against the COVID-19 Pandemic in 2020".


Down apparel worth RMB300 million from Bosideng to front-line personnel in pandemic prevention

BOSIDENG CHARITY FOUNDATION

Community investment action of the Group is conducted by Bosideng Charity Foundation which established in 2011 and invested by Mr. Gao Dekang, the chairman of the Bosideng Group's board. Bosideng Charity Foundation has been adhering to the charity purpose of "passing on culture, promoting public welfare and spreading warmth". The Foundation has carried out a variety of charitable activities to promote the sustainable development of the society. During the Year, the Foundation of the Group made a total of charitable donation of approximately RMB23.87 million, among which, approximately RMB23 million were donated by Bosideng Charity Foundation.

Alleviating Poverty and Sending Warmth to Numerous Families

"Warmth in China" is one of the major projects of Bosideng Charity Foundation. Since 2017, Bosideng Charity Foundation has entered into a strategic cooperation with China Charity Federation, pursuant to which it will donate supplies with a value of RMB200 million in a 10-year period. As the PRC is at the stage of making the final sprint to eliminate poverty, Bosideng is resonating with the theme of claiming victory in the poverty alleviation battle. Particularly, utilizing our brand's strength and industry characteristics, and focusing on the goal and task of "helping the poor, the underprivileged and those in urgent need and making up for deficiencies", Bosideng has been dedicated to contributing to poverty alleviation and the realization of a moderately prosperous society in all respects.

Bosideng Charity Foundation and China Charity Federation jointly initiated a charity program themed with "Sending Warmth to Numerous Families (情暖萬家)". By doing this, the Foundation deeply engaged in poverty alleviation in the "three regions and three prefectures" and has been donating 20,000 down apparels every year to those in need in the state's key poverty-stricken areas in Qinghai, Sichuan, Yunnan, Tibet, Gansu, Xinjiang. During the Year, the "Sending Warmth to Numerous Families" charity program donated a total of 20,600 down apparels to the local poor residents to provide them with warmth and help to fight against poverty in Tibet Autonomous Region, Liangshan Prefecture, Ganzi Prefecture and Aba Prefecture in Sichuan Province, Linxia Prefecture and Dunhuang City in Gansu Province, Pingxiang City and Suichuan County in Jiangxi Province, Pingdingshan City and Xuchang City in Henan Province, etc.

In the winter of 2020, Bosideng Charity Foundation continued to join hands with China Federation of Industry and Commerce and China Society for Promotion of the Guangcai Program to actively implement the targeted poverty alleviation campaign of "Numerous Enterprises Help Numerous Villages Together (萬企幫萬村)", donating a total of 20,000 down apparels to Tibet, Liangshan, Sichuan Province and Gansu Province.

In the process of poverty alleviation, Bosideng Charity Foundation also proactively expanded the ideas of charity and hosted a broad variety of charitable activities. During the Year, the Foundation launched the activity,"For the Heroes in the Cold Wind (為了寒風中的英雄)", offering warm gear for grassroots workers who work outdoors for long hours, and donating quality down apparels to the Xinjiang Kuche Fire Brigade and the Alashan Suobian Ecological Assistance Center. The Foundation joined hands with China Media Group to visit Xide County, Liangshan Prefecture, Sichuan, donating 27,299 pieces of clothes to 10,000 registered impoverished households and over 17,000 secondary school students and teachers in Xide County. The Foundation participated in the "Good Deeds in Liangshan (善行涼山)" initiative organized by China Charity Alliance, donating 1,007 pieces of winter clothes to Yuexi County and Butuo County, Liangshan Prefecture, Sichuan Province. The Foundation joined hands with the State Administration for Market Regulation to donate 2,911 pieces of winter clothes to Li County, Gansu Province. The Foundation cooperated with "Delight of Charity (悅公益)" to assist the poverty alleviation, donating 1,007 pieces of winter clothes to sanitation workers and impoverished students in Ganzi County, Ganzi Prefecture.


"Sending Warmth to Numerous Families Through Philanthropy (慈善情暖萬家)" assisting Wenchuan, Sichuan


Donation of down apparels to Liangshan Blue Leopard Rescue Team


Providing warm gear for students in impoverished areas

Orange Love Fund to Warm Sanitation Workers

The "Orange Love Fund (橙愛基金)" cares for sanitation workers and environmental volunteers. In particular, it provides living allowances to sanitation workers whose families are in difficulties, to ensure their basic living standards. Bosideng Charity Foundation set up a special fund of "Bosideng Orange Love Fund (波司登橙愛基金)" in the amount of RMB3 million with Suzhou Charity Federation in FY2019/20, of which, RMB1 million would be applied for the sub-project of "Care for Sanitation Workers • Loving Physical Examination (情繫環衛工•愛心體檢)", and RMB2 million would be applied for providing living allowances to front-line sanitation workers who are in difficulties. During the Year, the "Orange Love Fund" supported a total of 13 sanitation workers in Changshu who were in difficulties.


Caring for sanitation workers to build a better life

Xinai Fund to Care for Students

The "Xinai Fund (莘愛基金)" is a program set up by Bosideng Charity Foundation to help poor students nationwide to complete their studies and realize their dreams of pursuing college education by providing financial support for tuition and living expenses. During the Year, the Foundation has successively donated scholarships and winter clothes to 100 students from Peking University, Jiangnan University, Changshu Institute of Technology and Jiangsu Hope Project, with an accumulated expenditure of RMB700,000; and signed a five-year cooperation agreement with Jiangnan University and Changshu Institute of Technology to provide an annual subsidy of RMB200,000 for each institution.

To enable children in poor areas to enjoy better education, the Foundation launched the charity project of "Bosideng-Liangshan Volunteer Professional Development Plan (波司登-涼山志願者專業成長計劃)", donating RMB2 million in the three years from 2019 to 2021 to support rural education in 15 towns and villages in Liangshan Prefecture and provide volunteer teachers with talent training, teacher training and education subsidies. The project aims to nurture outstanding principals and teachers to provide better conditions for the development of children in Liangshan. Due to the pandemic, the project was postponed for one year.


Charity scholarship to Jiangnan University

© Copyright  Bosideng International Holdings Limited. All Rights Reserved.DisclaimerSitemap