In 2004, Bosideng became world's first down wear sponsor for Short Track Speed Skating World Cup.

"Bosideng" was also the sponsoring brand to the PRC's first gold medalist in men's freestyle skiing during the 20th Winter Olympics Torino in 2006.

"Bosideng" is the sole Chinese down wear brand sponsoring the exploration to the Everest, South Pole and North Pole, thereby becoming widely recognized in the sports field.