Bosideng, as a Chinese Famous Trademark, is the flagship brand under Jiangsu Bosideng Down Wear Limited. As the State Inspection-exempted and State Export Inspection-exempted product, Bosideng has been taking the lead in sales volume for 13 consecutive years (1995-2007). It was in Bosideng Down Wear that Chinese Mountaineering Team reached the peak of Everest Mountain and Chinese Scientific Survey Team was exploring during its expeditions into both the North Pole and South Pole.
With the design concepts of "simple, natural and elegant", Bosideng has released the trend of Chinese cold-proof wears for 12 years in a row (1997-2008), pioneering the transformation of down wear from bulky and unfashionable styling to something casual and fashionable.
Awards
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| 2009 |
Bosideng was named as "National Business Card" by China Brand Research Institute. |
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| 2008 |
Bosideng won the "Grand Achievement Award", which was the top honour bestowed at the China Apparel Brands Annual Awards organized by the China National Garment Association. |
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According to a nationwide brand name survey conducted between December 2007 and February 2008, Bosideng ranked among "Top Ten Brands" in China. |
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Bosideng ranked number 1 in the PRC for 14 consecutive years from 1995 to 2008 as per statistics of CIIIC and National Bureau of Statistics of China. |
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| 2007 |
Bosideng was named as "China's World Famous Brands" by PRC General Administration of Qualify Supervision, Inspection and Quarantine. |
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Bosideng was rated by the Ministry of Commerce among "Most Competitive Brands in the PRC". |
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| 2006 |
Bosideng was approved by World Confederation of Productivity Science, Chinese Association of Productivity Science and World Productivity Congress among "China's Top 10 Brands in World Market in 2006". |
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Bosideng was rated by China General Chamber of Commerce and China National Commercial Information Centre of one of "Consumers' Favorite 10 Industrial Brand in China in 2005" |
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Bosideng was approved by All-China Federation of Industry and Commerce, Brand Union Association and China Economic and Social Council as one of "China Top 25 Brands" (1980-2005) ("Bosideng" was the only apparel brand amongst different industries). |
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| 2005 |
Bosideng down wear was recognized by the PRC General Administration for Quality Supervision, Inspection and Quarantine as China's Famous Brand Product. |
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