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Chief Designer Ms. HUANG Qiaolian Current Responsibilities
Profile of Chief Designer Ms. Huang Qiaolian has over 20 years of experience in winter apparel design. The apparels she designed have earned wide acclaim in the PRC market, with her masterpieces requested to be showcased on many occasions in Korea, Japan and Canada. She was invited to Russia as a representative of Chinese designer for fashion shows amid the Sino-Russian cultural exchange in 2007. Ms. Huang keeps abreast of fashion trends home and abroad. She has participated in project research concerning Chinese fashion trend of fall/ winter apparel and fashion shows about winter apparel for 14 consecutive years since 1997. A fashion show held in Beijing on 28 March 2010 during China Fashion Week has received overwhelming response within and outside the industry. Themed as "界缘", the fashion show embraces design elements of nature and environmental protection. Speaking of the show, a chic seeker marveled, "The fashion show is trendsetting and full of imagination that is very rare in recent years." A media source said that "The fashion show from the superior and chic brands demonstrated intellectual concerns and thinking. It is particularly valuable that it manifests the sympathy and responsibility towards ecology and low carbon issues." In 2006, she was conferred by China Fashion Association the title "Accomplishment Designer of Prediction Research on Fashion Trend of Chinese Garment". In 2005, she was awarded honorary nomination for the Best Originality Award of Gold Dragon Prize in "Landi" Beijing, China Garment Design. In 2004, she was conferred by Shanghai International Fashion Federation the title "Mater of Modern Fashion". In 2002, she ranked among the popular fashion designer in Walking into Fashion-China Classic Brands Fashion Week. In 2001, she was listed among "China Top 10 Designers" in China International Fashion Week. Bosideng Product Development Team Bosideng's product development team consists of 60 members, which is headed by Ms. Huang Qiaolian, director of research and design with abundant experiences. Our designers attend various domestic and international exhibitions to keep themselves informed of the latest fashion trends every year. They also analyze past sales performance, consumer surveys, feedback from retail channel personnel, fashion-related websites and magazines, market conditions and the competitive landscape to create the overall product design concept. Design Direction The designs of various brands under Bosideng are diverse, targeting different customers by provision of products which suits their tastes.
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