Branded Down Apparel Business:
With a focus on down apparel business for more than 40 years, the Group has been widely recognized by consumers as an expert of down apparel and the leader of the industry. Currently, the Group's apparel brands include "Bosideng", "Snow Flying", and "Bengen". Three brands have different brand positioning, mid-and-high end brand "Bosideng", together with mid-end brand "Snow Flying" and cost-effective brand "Bengen", striving to become the down apparel brand preferred by 7.5 billion consumers worldwide.
OEM Management Business:
By rationally planning and utilizing production capacity in off-peak seasons of down apparel business, the Group engages in OEM Management business for its domestic and overseas clients. The Group developed its strategy of mobilizing key resources to core OEM clients and maintaining a long-term and stable strategic working relationship with them. In recent years, the Group gradually increases the proportion of ODM management business and enhances customer's loyalty and pushes up the total number of orders.
The Group have four ladieswear brands, namely JESSIE, BUOUBUOU, KOREANO and KLOVA. By operating for many years, the four brands have accumulated a large number of customers. Currently, the Group focuses on integrating the resources among four ladieswear brands to further improve their synergy and continues on improving efficiencies of operation and management. Through a series of measures, such as strengthening brand operation, enhancing sales channels and sales efficiency, the Group strivs to boost the organic growth of ladieswear business.
Diversified apparels business
As other businesses' supplements, diversified apparels business mainly includes School uniform business and children's wear business. For school uniform business, it operates under Sameite brand and mainly covers the surrounding areas of Jiangsu, Zhejiang and Shanghai. The Group established a joint venture with children's wear team and selects the best global brands of children's wear for cooperation in online business.