BENGEN, founded in 2001, takes excellent quality and reasonable price fashion experience as its brand positioning and advocates fashionable life.

Through precise positioning, we aim at new fashionable women aged 30-35 in second - and third-tier cities who pursue high cost performance, love life and love fashion.

In order to meet the demands of new fashion women for new life, the products take "fashion, high quality, excellent selection" as the core value, and provide both fashion and life function experience as the functional value, so that every new fashion woman can feel all beautiful things and improve the quality of life.

In the future, Bengen will be committed to become a new lifestyle brand with high quality and high cost performance, leading the new fashion trend of down coats.