Founded in 1976, Bosideng Group (“the Group”) has strived through its unremitting efforts and now committed to becoming the leading down apparel expert in the industry. With the pronounced transformation strategy starting in the year of 2018, the Group is widely recognized by consumers and achieving sustainable growth.
Currently, the Group's down apparel brands mainly include Bosideng, Snow Flying and Bengen. These brands have been supporting the Group in catering a variety of customers and enhancing its position as a leader in the China market. The Group's ladieswear brands include JESSIE, BUOU BUOU, KOREANO and KLOVA; and the school uniform brand is Sameite.
The Group has been proactively implementing its strategies of brand development. Looking forward, the Group will maintain the focus on its core down apparel business, upgrade its products, sales channels and stores under the strategies of brand development, stay true to the mission of warming the world, and strive for the goal of becoming the most respected fashionable and functional apparel group in the world.